Maeve Roughton
Brand, Creative, Content

Most of the time I just say I like/don’t like these words/pictures/things.

The rest of the time I create stories, strategies, identities, and teams. 

maevestrangeways [at]


Thinx Inc.
Head of Content

Always fun to talk taboo topics.

Even more fun to position groundbreaking products that address taboo topics.

A delightfully nerdy puzzle to manage FDA guidelines, user knowledge gaps, and a provocative brand voice for a groundbreaking product committed to one of the most taboo topics.