Writer; UX, UI Strategist
A very sexy and somewhat scary brief:
- Write 4 narrative arcs for a guided digital walkabout, featuring US Women’s National Soccer Team superstar Megan Rapinoe, racing driver-turned-TV host Tanner Faust, and the new VW Taos
- Must include [insert a bunch of technical stuff about car things here]
- Pls fill in blanks, due in 1wk? k thx :)
I buckled up, revved up, and cranked out host personas, host storylines, product messages, and UX and UI direction for a choose-your-own-adventure digital experience.
Get the full experience at volkswagen.com/walkaround