Maeve Roughton
Brand Strategy & Creative

Most of the time I just say I like/don’t like these words/pictures/things.

The rest of the time I create stories, strategies, identities, and teams that earn and evolve consumer trust. 


maevestrangeways [at] gmail.com



 

Volkswagen
Taos Walkaround
Writer; UX, UI Strategist


A sexy, scary brief: 

  • Write 4 narrative arcs for a guided digital walkabout, featuring US Women’s National Soccer Team superstar Megan Rapinoe, racing driver-turned-TV host Tanner Faust, and the new VW Taos 

  • Must include [lots of technical stuff about car things]

  • Plz fill in blanks, due in 1wk? k thx :)


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