Head of Content
Business is booming / scaling / diversifying / serving all kinds of people with periods. Now to help the ones who need it most: teens and tweens learning how to manage their flows.
From brand narrative to product naming to launch creative and cross-channel content strategy, I led a team to define and launch Thinx (BTWN) over a year+. Everything we did creatively was backed by data that I worked with consultants to capture (<3 mom-daughter qual-quant realness <3).