Maeve Roughton
Brand, Creative, Content

Most of the time I just say I like/don’t like these words/pictures/things.

The rest of the time I create stories, strategies, identities, and teams. 

maevestrangeways [at]


Thinx Inc.
Thinx (BTWN)
Head of Content

Business is booming / scaling / diversifying / serving all kinds of people with periods. Now to help the ones who need it most: teens and tweens learning how to manage their flows.

From brand narrative to product naming to launch creative and cross-channel content strategy, I led a team to define and launch Thinx (BTWN) over a year+. Everything we did creatively was backed by data that I worked with consultants to capture (<3 mom-daughter qual-quant realness <3).