Maeve Roughton
Brand Strategy & Creative

Most of the time I just say I like/don’t like these words/pictures/things.

The rest of the time I create stories, strategies, identities, and teams that earn and evolve consumer trust. 


maevestrangeways [at] gmail.com



 

Open Democracy
“Can We Handle the Truth?”
Author


“In a world teeming with selfie affirmations, the idea of one’s own truth—‘my truth’—has come to define an entire generation. The pursuit of the authentic self comes with the freedom to editorialize. A quick search of #mytruth on Twitter reveals intellectual breakthroughs on everything from life wisdoms (‘Attention to detail is what divides the exceptional from the average #mytruth’) to personal reportage (‘#mytruth I woke up with that familiar clammy taste in mouth, mouth as dry as cotton. I blinked’) to financial advice (‘Parents, save up: Cost of raising a child is more than $233K Children are a bad investment #mytruth’).”


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