New Stand
Visual & Verbal Identities
VP, Brand & Creative
Like a newsstand, but, ya know… better.
Cooler. Fresher. Realer.
In stores and at work.
Snacks, merch, content, and more. Delivered in a digital-first experience.
Bye: Sad desk lunch, bad gifts, awkward vibes.
Hi: Food as fuel, discoverable stuff, moments that matter.
And here’s what that looks and sounds like...
newstand.com
![](https://freight.cargo.site/t/original/i/3c9a4f1c9c8b4c8db1370d865b4f93aaa90e35e754eb379ad9bf90d78840fe73/brandbook.jpg)
![](https://freight.cargo.site/t/original/i/6de0da10699ffd500873507bf5519af016671b015ba67aee1c27c7233a362618/Screenshot-2023-11-10-at-6.42.59-PM.png)
![](https://freight.cargo.site/t/original/i/89c940eedc48c67dd00c264b078182fe6e20792a69a609589bc3473057f90964/Screenshot-2023-11-10-at-6.43.09-PM.png)
![](https://freight.cargo.site/t/original/i/df29306a8bcf399716b40166309a87e77ff0629cb4fa46a6a3426b9bc48ab561/NS_032522_IG_Spring-Checklist.jpg)
![](https://freight.cargo.site/t/original/i/2c81e273bf1b87599118050fa42691be1f3ddb99fdca512a0151d6cd6dc4e466/NS_BFHQ_Free-Fruit_Table-Top.jpg)
![](https://freight.cargo.site/t/original/i/c6fd3a35e195961de4bc0caa4dba17d772191b2dfad58dfb9c3e7a63702001d9/Job_10029.jpg)
![](https://freight.cargo.site/t/original/i/8b50c6cac2fcdf7b697b73597cf7ecafadfeba5cb7bc237606c9a0abcc1f71b2/Screenshot-2023-11-10-at-6.43.58-PM.png)
![](https://freight.cargo.site/t/original/i/4224aa5165751d3fd018b721dbb1bea9745453ed5ba781799da15cb27576a71e/Screen3-V1.gif)
![](https://freight.cargo.site/t/original/i/b0032ad3afb536547db05a83c4d7f6ea78824b5c49a9e0e98d884f5a5df81e35/NS-screen1.gif)