Colossal Media
NAADAM: $75 Sweater
VP, Brand
My silly, stupid idea on the last slide of a 37-page pitch deck for a hand-painted OOH ad promoting sensibly priced DTC cashmere ends up being the client fave and brushed onto a 10-story building.
Because that’s how it never happens. Except this time it really did. And it was bucking great.
Digiday Award Winner
The Webby Awards Honoree
Peep the case study
![](https://freight.cargo.site/t/original/i/304486a471c0e36eda5f024809ab4f73a1869c735377dc00e8f9cc2e4561fcac/B238_NaadamComplete-LR-16-of-16.jpg)
![](https://freight.cargo.site/t/original/i/42524982b8a3b9e543bd1fb3daa33615d97a4c409dcaeb5cbf375e98f83e9daa/b238_naadamprogress-lr-4-of-25-700x352-1.jpeg)
![](https://freight.cargo.site/t/original/i/3977acf963d2bf692bdcc20cc883f0aafa840dc63af885023e8ae3fe5c06a12d/b238_naadamprogress-lr-15-of-25-copy.jpeg)